Apple Plans AI-Powered Web Search Tool for Siri to Rival OpenAI, Perplexity

Apple Inc. is accelerating its artificial intelligence ambitions with plans to launch a proprietary AI-powered web search tool in 2025. The new system, internally dubbed World Knowledge Answers, will be deeply integrated into Siri—positioning the voice assistant as the centerpiece of Apple's AI strategy.

The technology aims to transform Siri into a comprehensive answer engine capable of retrieving internet-sourced information, mirroring functionality offered by ChatGPT and Google's AI Overviews. Early implementations may extend to Safari and iPhone's Spotlight search, leveraging large language models to deliver competitive AI search capabilities.

This strategic MOVE signals Apple's intent to compete directly with AI leaders while potentially reshaping mobile search paradigms. The spring 2025 release timeline coincides with a long-anticipated Siri overhaul that could redefine user interactions with Apple's ecosystem.